Poised Barra carries GM's image on her shoulders
Lindsay Chappell, Automotive News | April 1, 2014 - 6:48 pm EST
As she faced congressional questioning Tuesday on Capitol Hill, it wasn’t just what General Motors CEO Mary Barra said that earned her high marks, but also how she said it...
Richard Torrenzano, a reputation and crisis control consultant, said Barra is “doing and saying all the right things” as Congress bears down on GM.
“She’s coming across as very believable and sympathetic,” says Torrenzano, co-author of the reputation management book Digital Assassination. “That’s going to be important. This investigation is going to get worse, and some very difficult questions still have to be answered -- including how will the victims’ families be treated, and how are the owners of recalled cars treated?
“Frankly, I don’t believe GM had a lot of public goodwill coming into this. So it’s important to be honest and transparent,” he said.
Continue reading: "Poised Barra carries GM's image on her shoulders"