MSNBC Ends Its Alec Baldwin Experiment
By Felix Gillette
November 26, 2013
MSNBC cancelled Alec Baldwin’s show on Tuesday, less than two weeks after network boss Phil Griffin suspended the short-lived show over Baldwin’s use a gay slur in a confrontation with a photographer...
Still, networks such as MSNBC live in a world where it has never been easier for customer outrage to gain momentum online. As a result, image-conscious brand managers have to weigh carefully when to stand by their talent and when to cut and run. “They look at whether it’s better to cut their losses or keep him,” notes Richard Torrenzano, chief executive of the Torrenzano Group. “Baldwin has kind of had nine lives here. At some point, it’ll catch him.”
And now it finally has.
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