Strategic & Brand Communications
Successful strategic communications engage audiences and create, strengthen and preserve conditions favorable for client assets, brands and business objectives
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79% Percent of the world's most admired companies have lost their number one industry position in the past five years.
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Such an effort requires a highly targeted and sophisticated approach based on an intimate understanding of business objectives as well as the needs of key constituents.
At the heart of a Torrenzano integrated plan is an action map that resonates with clients and customers, investors, government and regulatory agencies, media, and other important constituencies. Building such plans and programs for the world's leading stock and insurance markets, pharmaceutical giants, financial institutions, technology and industrial companies from startups to Fortune 100, as well as professional service firms, uniquely qualifies Torrenzano professionals to meet – and exceed – needs of any organization. |
Media Relations
You're in the news. Actually, you are the news. Now what?
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Despite the ever-increasing attention and importance of social media, classic media relations remain a vital part of corporate or brand reputation.
Today, all media reports are global, news is seen by all instantly and retrievable from the palm of your hand 24/7. The on-the-firing-line, hands-on media experience of Torrenzano executives sets the firm apart. The firm's chief executive was, for nearly a decade, chief spokesman for The New York Stock Exchange during market crashes, meltdowns and an array of scandals. With Torrenzano’s comprehensive media training program, executives 15 minutes of fame won’t become their 15 minutes of shame. Officials learn to deliver messages and take control of media interviews, whether at a news conference, in the hot seat of a TV interview, a deskside briefing or battling through a crisis. The firm is active in many media organizations, including the National Press Club in Washington and Foreign Press Association. |
7 seconds. Average length of a TV sound bite.
2 million blog posts are written every day. Are any talking about your company? |
Investor & Financial Communications
Positive relations and support financial stakeholders are requisites for success.
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24 trillion.
Dollars -- the approximate market capitalization of publicly traded companies in the U.S. |
Without the understanding and support of investors, analysts, and rating agencies, a company cannot develop or extend product lines, gain market share, increase revenue and grow businesses. To continue to exist and thrive, it must be understood.
A critical focus of that interaction is creating understanding of the business model and strategies. This understanding is critical to successfully branding the company stock. Just as branding a product creates consumer support and loyalty, branding a stock is even more vital. Torrenzano’s unique “Stock Branding Program” consists of three key principles: predictability, consistency and credibility. As clients gain these attributes, they witness increasing acceptance and support of the financial community demonstrated by higher valuations, enhanced access to capital, and importantly, acceptance of the occasional “bump-in-the-road” we all experience today on an array of issues, especially earnings. Torrenzano offers a complete portfolio of financial communications services – Insights from the Torrenzano Shareholder Satisfaction Management Index, in-depth business review days and programs that target investors with precision. Firm executives who bring decades of direct participation in financial markets to assist clients. Torrenzano’s more than two decades of operations – and track record of working extensively with and representing some of the world’s top financial markets including NYSE, Nasdaq and TMX – helps combine understanding of markets with wisdom born of experience. |
Executive Training & Development
Global competition requires an array of skills not required just a few years ago.
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Whether presenting financial results to a multi-generational set of investors, conducting global employee meetings, testifying before legislative bodies, or in the hot seat on a national news show … the keys to success are effective assessment, message development, training and rehearsals.
Torrenzano works with boards and C-Suite executives to improve and enhance public performance, work on skills … and be prepared for hostile environments. With Torrenzano’s comprehensive training programs, executives 15 minutes of fame won’t become 15 minutes of shame. They’ll learn to deliver messages and take control of the environment through one-on-one batting practice. Programs are conducted confidentially on site at client headquarters or in customized settings replicating intensity and feel of any projected venue. |
1228 Average dollars spent per employee on learning and development in 2010.
96% of Fortune 500 CEOs said they are interested in learning the business impact of such development programs. |
Human-to-Human Communications
Understanding the market environment – culture, personalities, behavior, marketing issues, sales cycles, and the motivation to buy – is key for effective communications
Any effort first must build trust in the offering company. Only then will potential customers consider a company's high value product or service.
Torrenzano professionals – who've worked as senior executives in corporations large and small – know how these special issues relate to sales.
Torrenzano combines corporate and business experience, bottom-line thinking with sharp communications skills -- integrating marketing, public and industry relations, advertising and digital. Torrenzano success stories range from financial services, to top technology companies, to alternative energy start-ups, to professional services firms.
This experience has taught us to write disciplined plans and create compelling programs that lead client marketing and sales efforts. We enhance marketplace positions that drive sales, by understanding the changing purchase landscape and employing new training techniques, supported digital and media
Torrenzano professionals – who've worked as senior executives in corporations large and small – know how these special issues relate to sales.
Torrenzano combines corporate and business experience, bottom-line thinking with sharp communications skills -- integrating marketing, public and industry relations, advertising and digital. Torrenzano success stories range from financial services, to top technology companies, to alternative energy start-ups, to professional services firms.
This experience has taught us to write disciplined plans and create compelling programs that lead client marketing and sales efforts. We enhance marketplace positions that drive sales, by understanding the changing purchase landscape and employing new training techniques, supported digital and media
Influencer Communications
Internet stars are taking front stage and their fans love them. Our unique human to human marketing techniques with leading edge thinking and deploy proprietary AI technology.
Online influencers will be to communications what digital was to traditional marketing. Discover how with us.
Torrenzano helps brands engage and activate target audiences through a robust network of top: bloggers, vloggers and social media influencers. Using a proprietary unique ecosystem, Torrenzano develops and executes creative influencer marketing strategies to amplify a brand's story, scale and reach.
Torrenzano’s influencer ecosystem consists of more than 25,000+ influencers, who work with different clients, so the team can focus on best possible match between brand and influencer. That means, long-term ambassadors who have people talking about and purchasing a specific brand.
This is supported by Torrenzano’s digital innovation platform, including: tracking real-time data and ROI and content, development and production. Visit Torrenzano’s Digital Innovation page to discover all the possibilities.
Torrenzano helps brands engage and activate target audiences through a robust network of top: bloggers, vloggers and social media influencers. Using a proprietary unique ecosystem, Torrenzano develops and executes creative influencer marketing strategies to amplify a brand's story, scale and reach.
Torrenzano’s influencer ecosystem consists of more than 25,000+ influencers, who work with different clients, so the team can focus on best possible match between brand and influencer. That means, long-term ambassadors who have people talking about and purchasing a specific brand.
This is supported by Torrenzano’s digital innovation platform, including: tracking real-time data and ROI and content, development and production. Visit Torrenzano’s Digital Innovation page to discover all the possibilities.