A majority of people now use ad blockers to stop digital ad popups on devices. And, most people now use mobile to access information and data or make purchases.
Video will pay an internal part of marketing in 2018 and beyond, leveeing playing field for all platforms, not unlike what the lap top did to the main frame.
If you are not engaged, right now become fully versed in the use of video on all social media platforms -- for yourself and your company.
Unfortunately, you might find that corporate legal counsel is particularly behind this curve on video issues.