“There is no industry, no corporation, no person who is immune to this,” says Richard Torrenzano, chief executive officer of the Torrenzano Group, a New York firm that works with crisis management of companies that have been attacked. “This is not even the tip of the iceberg. This is just looking at the tip.”
…Moreover, companies must be ready to respond to crisis quickly. Torrenzano defines a day in the fast world of the Internet to be eight hours, making a 48-hour response time on the slow side, nearly the equivalent of waiting a week in digital time. He says key company executives should be trained to respond rapidly to an Internet attack, including managers in legal, human resources, marketing, sales, communications, and investor relations.
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