Companies quickly protect brand, when bad behavior by athletics or celebrities erupts publicly on the global stage. Seattle Times interviews Richard Torrenzano on why companies protect affiliations and brand name. He says trust, honesty and Olympic values of sportsmanship and fairness are what corporate sponsors seek. And nowadays, they’re quicker to drop athletes betraying those ideals.
Read the full article here: http://www.seattletimes.com/sports/olympics/hope-solo-or-ryan-lochte-whose-earning-potential-was-damaged-more-during-olympics/