The higher the cost, the higher the...risk. And that may outweigh the reward, Richard Torrenzano, said in his conversation with the Seattle Times before yesterday's game.
“How many of these ads do you remember?’’ Torrenzano said. “Do you remember even three from last year, except for perhaps Budweiser? Most people can’t remember most of them and that’s the issue. You may get a lot of eyeballs, but this is a one-time event.’’
Besides ad time, there’s costs creating the commercial and coordinating staff and social media to market it, inviting clients to the game and staff to accompany them. By the time the commercial runs, that 30-second ad might cost $20 million. And that’s outrageous.
“You can probably get a lot more bang for your buck,’’ he said. “They can be spending it on social media, on more focused advertising on the Internet. All sorts of things.
Click here to keep reading: Higher costs alter the strategy for Super Bowl ads