What’s another Super Bowl worth for Seahawks?
...Richard Torrenzano, CEO of the New York-based Torrenzano Group, a strategic communications and high-stakes issues-management firm, adds Marshawn Lynch to those Seahawks who might limit the team’s appeal nationally.
Torrenzano called Lynch’s media-day antics this week “childish” and “rude” and “embarrassing” for himself and the team.
“He’s acting like a spoiled brat,’’ Torrenzano said. “It hurts the team’s appeal. It hurts the league’s appeal. People are turned off by that. Our children have to see that behavior, and that’s unnecessary.’’
In the end, however, he believes Lynch probably hurts himself more than anyone.
“People want to deal with people they like and they trust,’’ he said. “And if you’re not going to be liked and you’re going to be obnoxious and you’re going to be difficult, I don’t care how good an athlete you are, that’s going to hurt you.’’
That said, Torrenzano sees the Seahawks making gains if they capture a second Super Bowl. For one, he said, the franchise’s value would go up.
“That’s good for the owners and for the pride of the local fans,’’ he said.
Forbes calculated in August that the Seahawks’ value soared 23 percent to $1.33 billion after their first Super Bowl season. The team has since increased average ticket prices by $12 this season from an average of $99 to $111 per seat and introduced variable pricing for the first time.
And fans have paid that asking price, again selling out every game at CenturyLink Field. Torrenzano agreed most of the team’s future gains are likely to be more regional as the Hawks expand their brand in Seattle and outlying areas.
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