The Wall Street Journal Interviews Richard Torrenzano on St. Jude's Device Recall and their Reputation Damage
St. Jude Battles Heart-Device Rival
The Wall Street Journal
April 10, 2011
...Targeting competitors and critics could be a risky strategy, crisis-management experts said. Taking shots at a competing company during a crisis could alienate customers and raise questions for shareholders, said Richard Torrenzano, chairman of the Torrenzano Group, a strategic-communication firm.