Was chatting the other day with a millennial woman CEO of a health care company based in Silicon Valley. She was kept talking about how her company did things "cheaper" than the competition.
I politely stopped her and suggested she not use the word “cheap”.
Instead, explain how her company’s products provide value and a better than competitive pricing.
Positioning. Messaging. Style. Very important!
Today, with the blizzard bombing snow in the east and west of the country, having your iPhone working could be vital or lifesaving.
Apple iPhones are designed in Cupertino, California, in ideal sunny weather conditions. The weather there is terrific, as I know this personally from have studied at Stanford Business School.
iPhones are secretly tested -- who knows where, or by who -- before a launch (probably locally in California). They seem never to be tested in cold weather, or in the Arctic. Thus, there have always surprises or unexpected software and hardware issues after a launch.
Actually, the new iPhone X is using facial recognition instead of a fingerprint sensor. So, in cold weather you will not have to remove gloves to unlock and use the phone. Pretty good.
That is of course, if the facial recognition works with hats, ski masks and snow on your face! They say it will recognize you no matter what you are wearing.
However, can this technology read your face from the I phone through blizzard conditions? 😊
A majority of people now use ad blockers to stop digital ad popups on devices. And, most people now use mobile to access information and data or make purchases.
Video will pay an internal part of marketing in 2018 and beyond, leveeing playing field for all platforms, not unlike what the lap top did to the main frame.
If you are not engaged, right now become fully versed in the use of video on all social media platforms -- for yourself and your company.
Unfortunately, you might find that corporate legal counsel is particularly behind this curve on video issues.